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Business Details
We are a dedicated powersports dealership serving Central Wisconsin from our location in Stratford. Our team has built a reputation for providing access to leading brands, including Can-Am, Polaris, Ski-Doo, and Lynx. We understand that selecting the right vehicle is a significant decision, and we are here to guide you through every step. Our inventory features a wide selection of new and pre-owned models to match a variety of riding styles and terrains. We offer secure financing options tailored to your credit profile, ensuring a straightforward purchasing process. Our service department is staffed with skilled technicians who maintain your vehicle to the highest standards.

We also stock a comprehensive parts department to keep your equipment running at peak performance. Whether you are looking for an ATV, snowmobile, or off-road vehicle, we have the expertise to help you find the perfect fit. We invite you to schedule a test ride to experience the power and capability of our models firsthand. Our commitment to transparency means we provide clear details on promotions, rebates, and financing terms. We strive to build lasting relationships with our customers through honest communication and reliable support. From initial inquiry to long-term maintenance, we are your trusted partner in powersports.
Highlights and features
  • We offer financing with rates as low as 0% APR.
  • We provide tiered rebates up to $1,750 on select Polaris models.
  • Our service department provides expert maintenance and repairs.
  • We offer a wide selection of new and pre-owned inventory.
  • We invite customers to schedule test rides before purchasing.
Services
New Inventory Sales
We offer a wide selection of new vehicles from leading brands including Polaris, Can-Am, and Ski-Doo. Our inventory features the latest ATV and snowmobile models for riders across Central Wisconsin. Customers benefit from current promotions and manufacturer rebates on eligible units.
Pre-Owned Inventory
Our pre-owned inventory provides quality used vehicles for budget-conscious buyers. Each unit is available for inspection and test rides to ensure it meets your expectations. We help you find reliable off-road and snowmobile options at competitive prices.
Secure Financing
We provide flexible financing solutions with competitive rates, including offers as low as 0% APR for qualified buyers. Our team works with you to secure terms based on your creditworthiness and purchase needs. We ensure transparency by clearly outlining all rates and conditions.
Parts Department
Our parts department stocks genuine components for Polaris and other major brands. We carry a full range of parts, accessories, and riding gear to support your vehicle maintenance and customization. Customers can rely on us for quality replacements and upgrades.
Service Department
Our service department offers professional maintenance and repair for powersports vehicles. Skilled technicians handle everything from routine check-ups to complex mechanical issues. We keep your ATV or snowmobile running safely and efficiently throughout the season.
Reviews (6)
Sandra Rowe
May 30, 2021 Report
I love my new 2021 Toro zero turn lawn mower and the attatchment to our weed eater. Thank you so much Bills.
Kyle Weik
May 02, 2021 Report
After calling several Stihl dealers in the area to be told the item I was looking for was not in stock, Jim at Bill's Service was the first person to offer taking things a step further. While the exact item I was looking for was not in stock anywhere (understandable for 2k20), Jim provided similar options and was patient with me over the phone as I made a decision. This is what "earning" someone's business is all about. Top-Notch around here. Thank You, I will be back!
Paul Helgerson
Mar 16, 2021 Report
I bought a snowmobile helmet today. I called and talked to Jim. He was very friendly on the phone. When I got there he made sure I had the right fit and suggested a good balaclava to go with the helmet. Thanks Jim! I will be back.
Randy Nehls
Jun 02, 2020 Report
My son recently purchased his first wheeler a 570. Excellent service! The staff stayed an hour after closing so he could bring wheeler home same day. They even gave him 20$ for gas. Also spent much time going over safety and operation of the Wheeler. Will definitely go back.
Donnie Nehls
Feb 19, 2020 Report
Bought a fourhwheeler from Bill's today and was very pleased with the customer service. Jon Ulrich was my salesmen and was very helpful and friendly showing me around my new fourwheeler and guiding me through the paperwork. Him and another lady were even willing to stay over an hour late so that we could buy the wheeler the same day. At the end of it all he even handed me a 20 dollar bill for gas, which was very generous. Bill's was an overall great place to do buisness with.
Jody Mazes
Nov 17, 2018 Report
Great dealership! Extremely easy to work with and really appreciate doing business with you! They have no problem contacting you in regards of anything that could possibly be an issue! Will definitely be there again,