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Universal Imports Of Rochester Gunter and Astrid arrived here from Bavaria Germany in the late 60's and founded Universal Imports in 1984. Gunter created an incredible business that still today stresses quality service and top line vehicles. They raised three children and helped raise seven grandchildren, and built this company from scratch.

Sadly, Gunter passed away in 2018. Astrid continues in her role of Owner and Vice President. Mark is the President and Sales Manager of Universal Imports. Mark has worked alongside his sister Andrea since the start.
Services
Why service your vehicle at Universal Imports? Universal Imports of Rochester provides expert service for your Audi, BMW, Mercedes Benz, Acura or other import car. We have all of the abilities of a dealership, but with the charm and personal attention of a family business. We provide expert repairs on all import automobiles at reasonable prices.
It is the customer's sole responsibility to verify the existence and condition of any equipment listed. Neither the dealership nor eBizAutos is responsible for misprints on prices or equipment. It is the customer's sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories.
We always maintain an inventory of high quality, pre-owned automobiles. However, if the vehicle you want is not in stock, we will find it for you. We have perfected a system, P.A.L.S. (Personalized Automobile Location Service) that allows you to get the perfect vehicle for you. No cookie-cutter buying here.
Your quality import vehicle is out there somewhere. We can help you find it. Describe for us in as much detail exactly what you are looking for. Please include any special requirements such as sound system, moon roof or GPS. We will do our best to locate your vehicle. Our experts will do all checks necessary so you know you are getting a quality vehicle you can trust.
Reviews (18)
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Ali Hussain
May 19, 2022
Great service and excellent communication. Hunter kept me updated and took care of the warranty company's paperwork. Thank you all at universal imports of Rochester.
Patrick Tobin
May 16, 2022
Universal is our auto family! It has now been 4 different cars and the trust and confidence with Mark and the whole family is so comforting. We are certain we will be treated fairly and with such professionalism. The years we have spent engaging with auto dealers and repair shops could have been so much less stressful if only we found Universal sooner. Yet, we are so glad that we now have a new home for all of our auto needs. Fair. Dependable. Integrity. Thanks Universal.
Domenick Cecconi
Mar 22, 2022
I have been a customer of Universal Imports for many years now. I will never have to look for another car dealership/repair shop again. It is run by a close-knit family and when you become a customer, you actually become a part of their family. They are trustworthy, thorough and helpful and go the extra mile for their customers. It is refreshing to do business with them. Highly highly highly recommend.
Amy Castle
Feb 23, 2022
Exactly what car shopping should be -- friendly, caring, knowledgeable people who go above and beyond. Erin provided top-notch customer service by reaching out to us and completing the sale. She could teach a class in professionalism. First time, but not last time, with Universal Imports.
Amanda Kristina LeRoy
Feb 10, 2022
We have been customers for years to service our cars. Always been a pleasure! This review however is while we are in the purchase process. I have to say. wow. We thought these guys were good before. wait till you go through the purchase process with them! Mark calls us 2-3 times a day with options. He is never pushy and always tells us not to settle- he even says" I love this process so take the time to make the right choice- it's fun for me! " I can say with absolute certainty I will never buy another car anywhere else. and I have note even completed my purchase yet! Do yourself a favor. stop shopping around and give these guys a shot. Honest- family owned and good overall people Luke LeRoy
Kathe Dalfonso
Jan 25, 2022
When "DickIde" said they could not see my daughters car that we bought for 2 weeks or more called Universal. Hunter took my call actually took my daughters car in took care of her right away. no one would do what Universal did. Go get your car taken care of by Universal. Hunter is the best. No matter how many times I calles he talked to me. So much respect for this company! 10 stars
Ricky Wylie
Jan 11, 2022
I, am ever grateful for your business there at Universal Imports. Ive dealt with you twice and am very thankful for your kindness shown to me over a "Black" 2021-VW Jetta, diagnosis issue where you went above and beyond. service! : Thanks again, Ricky
Maria Hudson
Nov 29, 2021
The Hudson's have been with Universal Imports since 2004. I think we are on 15 cars bought and traded in with Mark. As well we have always taken our cars into Universal for service or repair. The service is of the highest quality. The integrity and transparency of buying and trading used vehicles is unparalleled. I would be remiss to not explain that we met Mark and Universal in 2004 when we were temporarily in Rochester but have dealt with Universal since 2007 out of St Louis MO.

We have three sons, all of their "beater" cars in college were from Universal, (we still have one a 2009 Volvo wagon "the beast") We also bought Nissan and Toyota used cars for the guys from Universal which are serving them well.recently we upgraded our 2016 Audi Q5 to an 2018 with which we are thrilled! Thanks Universal, to the family, and the whole team including the third generation! We would never go anywhere else.
Heather Hendrix
Nov 27, 2021
I have been a customer of Universal Imports for almost 10 years and have never been disappointed with the service I have received. Universal is a highly ethical business, they never "up sell" you on service or parts. They are also more affordable and responsive than new car dealers and the service is top notch. Mike Cusack the Service Manager is a great person and is very knowledgeable of all makes and models of vehicles and explains thing in a way a "non car guy" like me can understand. You can put your trust in this Company. Phil Hendrix
Kim Oliver
Nov 10, 2021
Mike and the team at Universal Imports have gone above and beyond to assist me with both of my vehicles. When the local dealership for my Land Rover would not service me promptly because I did not purchase my Range Rover from them, Mike and his team were right there to help me. And my vehicle was serviced within a week! I totally trust Universal Imports.
Marlowe Laiacona
Nov 01, 2021
Since 2012 when I started going to Universal Imports for servicing of my '99 Mercedes E320 wagon, I have only positive comments. I have always received courteous, professional treatment, and any work being performed has always produced satisfactory results. In February 2020, I decided to give up my 21 year old wagon. Mark offered me a beautiful 2017 Audi Q5, and I purchased it - my first SUV and first used car.

The paperwork, transitioning from my old wagon to the Audi was taken care of by Mark and Erin. The handling and ride of the Audi were extremely comfortable. By January 2021, I had acquired another giant breed puppy, and as he has grown, having to lift him up into the cargo area and help him down was becoming difficult for me. I asked Mark if he could locate a Mercedes wagon in great condition with relatively low mileage.

Between his efforts and Erin's, another 2017 vehicle was located. I liked the appearance on line and the description and agreed to their acquiring it. I am now back to a Mercedes wagon E400 with low mileage and in almost excellent condition. For me, a wagon is a lot easier with a very large dog. This factor is the only reason I changed from the Audi, which had been very enjoyable to drive.

I expect to continue as a very satisfied customer; I like the location, the staff and the eight years of good servicing that I have received. They are attentive to their customers!
Eileen Daly-Boas
Oct 26, 2021
They were professional and also really friendly. They explained clearly what work needed to be done, without pushing. My battery was ok, but they gave me a sensible time estimate for when it would likely need replacing (I replaced it right then, but didn't feel pressured to). They did great work, and prices are competitive. They have a fantastic waiting area with fast wi-fi, and one thing that I noticed is how well they all get along.
Anand Shah
Oct 09, 2021
We were in town visiting family (drove cross-country) and Universal was recommended by neighbors and friends. Very friendly and helpful staff. They performed routine maintenance on our Audi Q7, but just before we were supposed to drive back to the west coast, got a huge set of windshield cracks. They fit us in last minute, and had the windshield replaced and sensor calibration done.

When I picked up the car a bunch of warning lights were on, and unfortunately we didn't have time to get it resolved. When we got back to Oregon Universal still helped facilitate getting everything taken care of. Highly recommended, because how they dealt with the problem speaks volumes about their commitment to customers.
Patrizia Corvaia
Sep 24, 2021
Fantastic experience! Great family owned business with caring, leadership, expert staff and wonderful service and expertise. What a gem. So glad I found them and they have a customer for life!
Mike Dunsmoor
Sep 10, 2021
Great dealership I have had my awesome Audi for about a month now! Zero issues! I received a great deal and great service.
Tina Blanchard
Jun 23, 2021
Highly Recommended family business for top notch service and auto purchases. The service technicians are knowledgable and trustworthy with all of your service/repair needs. I've confidently used Universal Imports for basic maintenance and larger repairs including body work. I've also purchased my 2nd Audi Q5 from Mark and have always felt well informed, and completely satisfied with my purchases. Fair, Knowledgeable and Experienced.
Wendy O'Brien
Mar 26, 2021
Best car buying experience ever! Mark, Erin & staff were OUTSTANDING. Customer for life right here.
Matt Roth
Jan 22, 2018
I've worked with Universal Imports for about 3 years now. They were recommended to my by some Physicians that I work with. I was told that they were fair, professional and efficient. They're that and more. I take all 3 of my BMW's over for service. They do a great job and if something isn't delivered back just right, they are quick to remedy the situation. Great group of Guys that know their stuff!