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You deserve superior service, and demand the most exceptional overall experience from your auto body repair facility. Superior Auto Body has been in business since 1971 and has grown to be one of Eau Claire's largest and most respected collision repair shops. Ninety percent of our business is insurance-related work. We continue to grow because of our high customer satisfaction in service, quality and warranties. We have relationships with over 25 insurance companies to ensure that your vehicle is taken care of with no hassle.
Services
We are passionate about providing the highest quality services to our customers in and around the Chippewa Valley. We service all makes and models of vehicles. Our commitment to quality in our workmanship and customer service are what makes Superior Auto Body your first choice. Superior Auto Body works with all insurance companies large and small and features computerized estimating. Free Estimates are provided to you during our normal business hours. Get started with your Free Estimate by your appointment today.
At Superior Auto Body, our staff is like our family. We take care of them so that they'll take care of you and your vehicle. All of our technicians are trained and certified through I-CAR and ASE, two leading safety & training organizations in the collision repair industry. They will ensure that all repairs to your vehicle are done within the manufacturer's guidelines, which means you'll be driving a safer vehicle when it leaves our shop.
The Superior Auto Body three-step repair process is designed around you, the customer. This process was designed to ensure that your expectations are met in a timely manner, while accomplishing the highest quality services! If these hours do not work for you, we have a key box located near the front door (key box is on the brick part of the building).
Superior Auto Body is proud to use water-based paint solvents in an effort to protect our environment. Our passion for being environmentally friendly for our employees and neighbors will be ever growing as we find new technologies in the auto body industry. We are proud to become the first environmentally friendly auto body repair facility in Western Wisconsin to use waterborne technology in the refinish process of auto body repair.
Reviews (17)
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Jessica Lauer
May 23, 2022
My car was rear ended and Superior Auto body did the work to it. First off they are very friendly. Janet was great was to work with. The work they did was perfect and when the car was completed it was clean inside and out. I would highly recommend them.
Pc Xy
Apr 27, 2022
Had a small collision where I was not at fault. The other person's insurance company stated only this auto shop was available in their listed shops, so I went with it. The first time I went was nice. They checked my car and said they needed to order parts and they would call when the parts arrive. Weeks pass but I don't hear anything, so I called again and they said the parts would arrive the following week.

Another 2 weeks pass but no call. I called back and asked what was going on. The person who I spoke to said they were new and told me I would be getting a call back later that afternoon. Never got a call back and it's been over a month and a half since I first went to get an estimate. Called my claims adjuster who said no estimate was ever filed from Superior Auto Body.

A whole month and a half wasted waiting for nothing. Very disappointed as this shop has great reviews. The communication was awful. I never got any updates, calls, or anything. I'll have to find another auto shop with better service. I do not recommend Superior Auto Body at all.
Anthony Adams
Apr 22, 2022
Terrible customer service. Avoid at all costs, tried totalling my car and after I went to look at it myself somehow it was fixable. Brought it to Wissota collision and they were convinced they were trying to part out my car before I even accepted the estimate. All that needed to be done was my door and fender and somehow the whole car was taken apart.

Very fishy things, not sure how this has a good review. Management was horrible, do not trust Bryan he will lie to you every step of the way. I feel terrible for people that know nothing about cars, do not bring your cars here. The hands down worst experience of my life.
Cha Vang
Apr 20, 2022
Reasonable price for an out of pocket fix. Friendly customer service and reasonable fix time. The only thing that can be better is a better picture quality of before, during and after repair pictures and documents for those that might need it. The picture was too grainy to be used lucky I got my own before pictures. Some places included a cheap USB drive with pix and doc of work done.
N.
Apr 15, 2022
Stopped in today after hitting a deer. Front driver side fender was pinching the door and could hardly open. Mirror was torn off as well. Me not understanding enough about auto body work assumed this would be under $1k in damage and not meet my deducible. Brian quickly showed me that after new parts, paint match, installation, this would be easily over 1k.

Although I will end up fixing this myself, Brian's expertise was greatly appreciated and helped me make a better decision about the repairs. Furthermore he helped me source a replacement mirror from a local salvage yard. Lastly Brian was able to tweak my door jamb with some tools and now it is opening and closing properly. Truly appreciate the utmost professionalism and kindness from the folks at Superior Auto body.
Fidencio Lopez
Apr 10, 2022
Our car handle was starting to come off after it got frozen shut. My girlfriend called Super Auto Body and they said it wasn't something they typically do but they helped us out anyway! From the second I got there everyone from the receptionist to the owner and the technicians were friendly, kind and had overall some of the best customer service.
Amber Jordan
Mar 22, 2022
This body shop was recommended by Geico, not being from the area I was a little nervous. The owner and his staff were very friendly and knowledgeable. They kept me up to date throughout the entire process. The repairs were completed perfectly. My car looks just as it did before the accident. I would 100% use them again! You can not go wrong with taking your car here!
Marilyn Myhre
Feb 21, 2022
Our daughter's car was towed to Superior Auto Body after an accident. She was a long way from home. We're grateful for their honesty and professionalism. Long story short - she and we received SUPERIOR service. We would highly recommend this business. Special thanks to Dave and Teri.
Kelsey Smith
Dec 21, 2021
Matt did an excellent job repairing my car after I hit a deer. I couldn't be happier with how great my car looks! All of the staff was timely, professional, and answered all of my questions in a timely manner. Services: Body & Trim, Painting
Caroline George
Oct 24, 2021
The service at Superior Auto Body is fantastic! I had a pretty major repair and Bryan helped walk me through the process from start to finish with in terms of cost, repair time and navigating my insurance. He was super to work with and funny too. The shop repaired my vehicle to brand new. I can't say enough about the great customer service, friendly staff and excellent, timely repairs. I am a customer for life and thank you again!
Tracy Miller
Oct 14, 2021
I am above thrilled for Superior Auto. They took what was a unfortunate experience with a bear hit to my vehicle and gave me the best service personally. Suzan set me up with a loaner for the weekend until my rental car was available, which she set up as well! She made everything easy. The staff and owner was friendly and courteous. You can tell the love what they do and make your experience the best it could be.
Tim Spehle
Jul 28, 2021
Awesome job, my car came back looking like new again, cleaned, inside and out. Easy online estimate, great staff, very helpful with what would be done, and how long it would take, I recieved my car back before I was quoted. I will definately take my vehicles back for repairs in the future if needed.
Thomas Naps
Jun 19, 2021
Ran into a deer and our USAA insurance arranged for our car to be towed there. All of the staff at Superior was extraordinary helpful. They calmly assured us they would take care of everything, and indeed they did so with the utmost in professionalism and courtesy. Service: Body & Trim
Jaiy Carlson
Feb 13, 2021
Needed a little front end work done. Superior Auto Body was amazing from start to finish. Did real time email so you know how the work is coming along. Also called to let you know how it was going. Brian was great. They even washed vehicle inside and out. Thank you. Will definitely recommend in the future.
Darlene Cliff
Dec 05, 2020
If I could give this business a 10 star rating, I would do it. Superior is an appropriate name for this business because their workmanship is all of that. My vehicle needed body work and some painting. They were quick to give me an estimate, and to get it in to work on. During the process, we received email updates along the way. I was surprised how quickly they were able to get everything done and you can't tell anything was even done.

They did an exceptional job. But just as importantly, I was speechless when I opened the door and found they had detailed the suburban. It was spotless, smelled like a brand new vehicle and they did this as part of their "superior" service. Our insurance company had said they were on their preferred list and I can understand why. These guys are amazing and I would never hesitate to use them again. Darlene C
Rachel Menter
Jul 30, 2020
Car accidents can be a stressful event. It's never a questions where we bring our car when that happens. The staff at Superior are honest with estimates, thorough with communication and demonstrate excellence and professionalism as a priority. Each time I bring my car in, the process goes so smoothly. I feel the stress melt away! I receive my car back fully cleaned, detailed and better looking than what it was before the accident.
Holly Berge
Jul 22, 2020
I cannot say enough good things about this business! After I hit a deer and contacted the insurance, and then Superior, the process from start to finish could not have been any more smooth. They took care of EVERYTHING, and 4 days ahead of schedule (over a holiday weekend!). I will ALWAYS recommend them to anyone who needs body work done on their vehicle. Between their customer service and their outstanding repairs and detailing, you will not find a better place to take your vehicle.