Nicolet Service Center

Owner Dick Fritz began his career as an auto body specialist in 1956 and, while employed at Sarath Auto Body, Dick felt that there would be a growing need for advanced and professional auto body repair as the Rhinelander area grew. This desire to provide complete and comprehensive auto body repair and refinishing led Dick to lease a service station on Lincoln Street in 1960 where the burgeoning service center started to develop a reputation for outstanding quality work and friendly service.With an eye on the future, land was purchased on County Highway G for the eventual development of a larger and more modern body shop facility.

Aahh, the car - what a glorious invention it is. Our lives are simplified and enriched by the empowerment of personal travel. From transporting goods for business to carting 'lil Billy to soccer practice, cars and trucks make our lives much more convenient. With this convenience, though, comes the possibility of tragedy - especially when drivers neglect to practice safe driving techniques.

At Nicolet Service Center, we are very proud of our expertise, our facility, and the high-quality work we do and invite you to come behind-the-scenes for a sneak peek of what goes into repairing and refinishing your vehicle. Before any refinishing can begin, care must be taken to ensure that the final outcome will be exactly what our customers expect.